• Fran Bullen


Calling all soap makers - now is your chance to shine - reading a piece published on The World Economic Forum COVID Action Platform, I saw just why it is that soap is so effective at killing the coronaviruses. Each particle of the virus is surrounded by a fatty layer and soap breaks down the fatty layer - thus killing the virus. Simple and sooooo effective!! Some soap manufacturers are already turning this information to their advantage by giving bars of soap away to people and becoming soaper-heroes. However, even if you didn't want to go that far, you could still offer three bars for the price of four, or find a competitive price reduction policy or marketing wheeze that fits your brand better. Let's get ready to lather!!

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